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US dairy firm Shamrock Farms unveils new packaging

PKBR Staff Writer Published 08 June 2018

US-based dairy firm Shamrock Farms has unveiled new packaging across its portfolio of ready-to-drink protein milk shakes, cold brew coffee and single-serve milk products.

The packaging includes redesigned clear PET bottles and advanced graphics, which highlight the firm’s commitment to purity and freshness.

Informative bold typography drafts the significant product health benefits such as high-protein and low-calorie count, while flavor-depicting imagery and signature green tops help punctuate the taste.

Design firm Flood Creative has helped Shamrock Farms in the development of new packaging for the products.

Shamrock Farms chief marketing officer Ann Ocaña said: "We've always prided ourselves on producing the best-tasting products, and the ability to innovate.

“With the help of award-winning design firm Flood Creative, our new packaging stands out on the shelf and better reflects our farm-fresh ingredients and delicious taste."

Based in Phoenix, Shamrock Farms is a family-owned-and-operated company, which was established almost 100 years ago.

The product portfolio of the company includes Rockin’ Refuel protein-milk beverage, Shamrock Farms cold brew coffee and milk and Shamrock Farms ready-to-drink milk.

Shamrock also produces a wide variety of fresh dairy products, including sour cream and cottage cheese.

The company operates manufacturing facilities in both Phoenix and Augusta County, as well as manages own farm with a herd of more than 10,000 cows.

The firm’s products are available in around 50,000 quick service restaurants, as well as 40,000 grocery and convenience store outlets such as Kroger, Publix and Wawa in the country.

Shamrock said that its products are made with milk from cows not treated with the artificial growth hormone rBST.

Shamrock brand partner A.J. Green said: “Rockin' Protein is my daily go-to protein source.

"It not only helps me build muscle and recover faster, but it's without question the best tasting protein drink out there.”

Image: Shamrock’s products in new redesigned clear PET bottles. Photo: courtesy of PRNewswire / Shamrock Farms.