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Rosina Food Products launches new packaging for meatball products line

PKBR Staff Writer Published 01 September 2017

Rosina Food Products,a manufacturer and distributor of frozen Italian pasta and meatballs, has launched new packaging for meatball product portfolio.

The new package elevates the Rosina brand and features product photos. Packages are color coded to find the flavors and style of the products, which include Italian, Homestyle and Swedish. 

The new packaging, which is color coded to facilitate customers to select their require products, will be available in retail freezers from 1 September, 2017.

The new packaging also calls out the company’s website link, where Italian recipes and meal ideas are available. 

The site will also have information on the locate retail stores where customers can buy Rosina meatballs and can access special offers and freebies.

Rosina Food Products director of marketing Chris Tirone said: "Our new packaging design will clearly identify our brand and make it easier for consumers to select their favorite styles and flavors in the freezer section at retail. Data from our extensive research confirmed that our new product photography on packaging more accurately reflects Rosina's delicious, high quality meatballs."

Rosina Food Products Retail Sales & Marketing vice president Tom Finn said: "Based on research and consumer insights, the introduction of our new packaging will improve consumer engagement with our products and our brand.

"The new packaging will also benefit our retail partners, who understand and appreciate that better packaging can help increase sales. We expect our new Rosina meatball packaging upgrade to do just that."

Established in 1963, Rosina Food Products has its headquarters in New York and employs over 500 people.