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Peperami unveils new pack design

Published 24 March 2017

Peperami, the pork sausage snack manufactured by Jack Link's, has unveiled new packaging and pack designs.

The company said the new design features simplified messaging and the logo has a better impact on pack, which will help in enhancing distinctiveness and standout in-store.

The modifications to the outer case design increases the product’s visibility when stacked vertically as opposed to horizontally.

When stacked, multiple cases will create a block of the brand’s distinctive green to boost prominence on the shelf.

Peperami has developed a design which lets the product to be merchandised in three ways in impulse and convenience stores, depending on shelf space. This includes vertically – to maximise pack visibility, wide side in front – to achieve strong case stand out, and short side front facing – if there is limited shelf space.

Peperami senior marketing manager Pavan Chandra said: “We’re always trying to think of innovative new ways to increase brand awareness and drive sales – whether that be investing in PR or marketing activity, having an on-pack promotion or by updating the brand image.

“The design hasn’t changed fundamentally over the years but it had evolved and become more complex, less distinctive & therefore less impactful in-store. In a bid to focus on increasing in-store visibility we have stripped the design back to the core messaging and core distinctive assets.”

Apart from the new design, the company is also launching a new beef variant to complement its pork sausage snacks. It is the first time in over 10 years that the company introduced a new meat to its product range.