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Enjoy Life Foods unveils complete packaging makeover for entire product portfolio

Published 15 September 2017

Enjoy Life Foods has announced a complete packaging makeover for its entire product portfolio featuring the unofficial shade of food allergy awareness, bright teal.

The first to debut Enjoy Life’s bold new look are new Grain & Seed Bars, a unique line of bars unlike anything in the Free-From category, that are launching at Natural Products Expo East.

This new bar line is the first to combine three types of the ancient grain sorghum in four comforting, sweet flavors: Banana Caramel, Cranberry Orange, Chocolate Marshmallow and Maple Sweet Potato. Attendees are invited to receive an exclusive first look at the packaging and taste the new bars at booth #1039.

“Our vision with our new packaging was to proudly and boldly demonstrate our ongoing commitment to creating trusted options to the food allergy community,” said Joel Warady, Chief Sales & Marketing Officer.

“Teal is a comforting color to those with food allergies, and launching the packaging this fall during back-to-school season and Halloween when people struggle to find safe allergy-friendly options felt like perfect timing. It’s apparent free-from snacking isn’t slowing down – it’s actually fueling the $6.5 billion Free-From category – and with pioneering innovation like our Grain & Seed Bars we’re continuing to meet the demand for convenient options while giving people permission to worry less and eat freely.”

The new eye-catching teal packaging will begin shipping to retailers nationwide in October 2017. Each package touts Enjoy Life’s iconic red logo and communicates the brand’s dedication to real, simple ingredients in every product, from baking chocolates to protein bites.

Each package also prominently displays allergy-friendly ingredient callouts and Vegan, Certified Gluten-Free and Non-GMO Project Verified certifications.

Available November 2017 in natural and conventional retailers, Grain & Seed Bars are high in protein, with the 50 gram bars touting eight grams and 28 gram bars containing four grams. Each bar is also crafted with three types of sorghum, including the very popular popped-sorghum, in addition to certified gluten-free rolled oats.

The bars are also palm oil-free, gluten-free and free from 14 allergens – wheat, peanuts, tree nuts, dairy, casein, soy, egg, sesame, sulfites, lupin, mustard, fish, shellfish, and crustaceans – more than any other bar on the market. Like all Enjoy Life products, the bars are made in a dedicated nut-free and gluten-free bakery, are Certified Gluten-Free, Non-GMO Project Verified, Kosher, Halal Certified and are made with all natural ingredients. Retail price is $4.69/five-pack box of one-ounce bars, $2.19/single-serve 50 gram bars and $26.28/12-pack 50 gram bars.

Flavor details include:

Banana Caramel – naturally sweet banana bits fused with rich caramel for the ultimate indulgence

Cranberry Orange – zesty, tangy flavor notes of dried cranberries and blood orange pair with roasted pumpkin seeds and vanilla

Chocolate Marshmallow – velvety dairy-free chocolate and gooey marshmallow unite for a crowd-pleasing treat

Maple Sweet Potato – real sweet potato combined with a cozy dose of delicious maple.



Source: Company Press Release