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Ecolean provides packaging for Prema's fresh milk offering

PKBR Staff Writer Published 14 May 2018

Ecolean has provided an advanced packaging solution for Pakistan-based At-Tahur’s milk brand, Prema.

Ecolean Air 250ml package enabled At-Tahur to launch the milk brand into the portion-sized segment.

Recently, Ecolean has significantly invested in Pakistan, in a bid offer advanced and convenient packaging solutions to the customers in the region.

Ecolean Asia South and Middle East regional director and Ecolean Pakistan managing director Kamran Khan said: “After being present on the Pakistan packaging market successfully for several years, this is Ecolean’s first project within portion-sized packages for chilled distribution in the region.

“We are looking forward to following the Prema brand’s future growth and are proud to be a part of making high quality milk more accessible.”

With easy to open and pour options, Ecolean Air 250ml package is suitable for milk products poured into coffee or tea.

At-Tahur has launched the smaller 250ml size pack to reach larger consumer group through providing fresh milk for on-the-go and individual servings.

According to Prema, “We knew we wanted to team up with Ecolean when first discussing the brand expansion. The package’s premium image, intuitive convenience features and sustainability edge made it an easy choice and a perfect match for our brand.”

Ecolean Air range, which offers better surface for quality print, can be used for water, kefir and other fermented products, in addition to milk and yoghurt.

Ecolean Air packages, including 500ml, 1000ml and 1500ml sizes, are provided with SnapQuick convenient reclosing device.

With operations in 30 countries, Ecolean produces lightweight packages and filling machines.

The company’s lightweight packages include Ecolean Air, Ecolean Air Aseptic and Ecolean Air Aseptic Clear. It also produces aseptic packaging and packaging material for the customers.

Earlier this month, Ecolean secured approval from the Swedish Rheumatism Association (SRA) for all of its packages, making them certified as easy-to-open and easy-to-use by people with reduced hand function.

Image: Ecolean Air 250ml package. Photo: courtesy of Ecolean AB.