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Coveris develops new packaging for snacking brand Taste

Published 21 April 2017

Coveris has supported convenience and health trends with new packaging for CP Foods' snacking brand Taste.

Taste has launched ready-to-eat chargrilled chicken fillets and the packaging solution developed by Coveris to cater to the growing snacking, food on-the-go and protein trends.

The brand's chargrilled chicken fillets can be purchased individually or as ‘Fridge Filler’ multipacks comprised of five separate portions.

The ready-to-eat range is available in two flavours, original and spicy and they are available nationwide at stores such as Morrison, Ocado and Nisa.

Each of the chargrilled chicken portion has been packed in its own compartment, with fridge-folder. The package has tear perforations for easy separation. This allows for the chicken fillets to be eaten as snacks or quick addition to meal. The packaging adds quality, ease of use and shelf-life to the product.

Coveris Meat, Fish & Poultry senior category manager Paul Edwards said: “Snacking, convenience and health awareness are trends impacting heavily on the meat, fish and poultry sector. We are constantly evolving our packaging using the latest science, technology and insight to enhance the consumer experience, improve product shelf life and reduce food waste.

“The pack format developed with CP Foods for the Taste Inc. launch combines convenience with packaging performance for an exciting new product.”

CP Foods UK marketing & brand director Chris Wenham said: “There is a huge opportunity for the meat category to be innovative and meet prevalent health and convenience trends driving consumer demand.

“Taste Inc.’s 100% Chargrilled Chicken Fillets are positioned to fill this gap in the market, and provide a simple, on-the-move protein snack. The packaging developed with Coveris upholds the convenience and quality values of the Taste Inc. brand and delivers fantastic shelf-presence.”