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Chobani unveils new brand identity

CTBR Staff Writer Published 29 November 2017

Chobani has launched new regional product offerings begining with Chobani Greek yogurt with a hint of fruit.

The company unveiled a major brand evolution in celebration of its tenth anniversary to commemorate its national distribution in 2008. 

The company stated that its vision is to make wellness universal and builds on its funding mission to offer better food for more people.

From December, the company is rolling out new Chobani – ‘With a Hint of’, a blended Greek yogurt with natural ingredients, hand-selected varietal real fruits and spices for delicious flavor with less sweetness.

This new product range will be priced at $1.49 per 5.3-oz cup. The new products will be available first in Pacific, Northeast and Florida markets and will be expanded further in national distribution by next July.

The company says that the new product range will include five new flavors such as Madagascar Vanilla Cinnamon, Wild Blueberry, Monterey Strawberry, Gili Cherry and Alphonso Mango.

It is also expanding its offerings across its existing product platforms.

Chobani Smooth Strawberry Banana and Mixed Berry has two popular flavors added to Chobani’s non-Greek yogurt platform.

Chobani Flip Honey Crunch Bunch is a blend of honey yogurt, corn flakes, honey oat bunches and glazed pumpkin seeds.

Chobani Flip Tropical Daybreak includes pineapple coconut yogurt, ancient grain clusters, coconut chips and dried pineapple.

Chobani Whole Milk Vanilla Chocolate Chunk has dark chocolate chunks sprinkled on creamy Madagascar vanilla yogurt.

Limited Batch Chobani Cherry Vanilla Blended has a combo of two of our most popular flavors into a delicious blended yogurt to create a unique flavor experience.

Limited Batch Chobani Mint Chocolate Chunk is inspired by one of America's favorite ice cream flavors. The yogurt is mixed with mint and chocolate pieces to deliver a nutritious snack.

Limited Batch Chobani Flip Buttercrunch Blast features toffee pieces, peanut butter clusters, chocolate cookies and roasted peanuts mixed into chocolate yogurt.

Image: Chobani to release new product range in December. Photo: Courtesy of PRNewsfoto/Chobani, LLC.