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Ardagh, Heinz form packaging development partnership to create new glass jar

PKBR Staff Writer Published 25 April 2013

Ardagh Group and US food processing company HJ Heinz have formed a packaging development partnership to create a 300g jar for the European launch of a new culinary ketchups range.

According to the glass products producer Ardagh, the new jar has been designed with adults in mind and crafted to complement more consumers' mealtimes.

The development team of Ardagh in Poland collaborated with FLEX/the INNOVATIONLAB in Netherlands who provided them with a prototype model, from which the team was able to make calculations for producing the molds used in the glass manufacturing process.

Heinz_Ardagh

Special design features were used by Ardagh in order to prevent undercuts and stronger AGN cast iron was used to produce the blow molds.

Ardagh also developed a new approach for handling the moulds which has enabled them to extend the mold life by doing away with manual handling. It created detailed full body debossing, which gives the jar its Heinz identity.

A shrink sleeve has been produced for the jar, which compliments the overall effectiveness of the package.

Heinz senior brand manager Emma Rumble said, "Our aim is for Heinz Tomato Ketchup to be enjoyed at every mealtime, and the new jar format means our consumers can simply spoon out and enjoy more often!"

 

Image: Ardagh's new glass jar for HJ Heinz's culinary ketchups range

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